Sunday, March 22, 2015 at 3:16PM I was so happy at the end of last year to shoot some photographs for my friends over at Parsippany Physical Therapy. With their new website just going live, be sure to click on over to their gallery to check them out!
(And if you're looking for a physical therapist, you can't go wrong with Nick and the gang! Be sure to give them a call and tell them Rachel sent you!)
Wednesday, March 4, 2015 at 4:26PM Although I've been to many bridal shows in my position at Dean Michaels Studio, I can definitely say my eyes have been opened after being able to visit this year's Wedding & Portrait Photography Conference and Expo at the MGM Grand Las Vegas. As someone with a photography background, knowledge of the wedding industry and the social media practices of said industry, I was amazed at the ingenuity and marketing approaches at an event this large.
The main difference I found was in the style of shooting in regards to east coast, central U.S., and west coast wedding photography. Here on the east coast (New Jersey/New York, in particular), a lot of our brides are looking for a photojournalistic approach, with the album designs leaning towards complicated, overlapping designs with streamlined covers. In contrast, many of the vendors appearing at WPPI were west coast based, with simplified designs featuring images that were a mix of rustic/d.i.y. style wedding photography.
The one thing I absolutely loved was the booth design for all of the different vendors. It was a very busy space, and although there was definitely a difference between the companies who shelled out the big bucks for a larger booth space or even multiple spaces, I found myself drawn to several independent providers whose booth designs drew my eye (for the record, I was also turned off by some of those aforementioned heavy-hitters due to their lack of booth design). This meant that even if I ended up not liking the product, I visited the space, which for me at least meant their visual marketing was successful.
The highlight of the trip? Being in Las Vegas, of course. For my first trip to the west coast, definitely a great place to visit - be sure to check my travel blog (posts 1 | 2 | 3) for a more detailed look!
Las Vegas, WPPI 2015, conference, wedding, wedding photography in 2015, Content Friday, February 6, 2015 at 10:12AM 
Isn't it pretty? I made up a new promo for the "Home" exhibition yesterday for my Instagram feed featuring the three pieces of mine in the show, and I've also got some more information regarding the opening tonight as well!
For anyone in the area, parking off South Warren Street (which is usually reserved for Berkeley College students) will be open to anyone coming to the opening, so be sure to park there instead of trying for on street parking. There's over twenty artists also featured tonight, with a diverse range of work, so please try and stop by if you can!!!
Monday, January 26, 2015 at 8:41PM Looking forward to the next couple of weekends :)
Opening for "Home" at Zufall Health is on February 6, 2015 from 5:30-8pm. Check out the marketing artwork for the show, as shared by Morris Arts!
Bring on the snow - I've got good work on my side haha
Wednesday, December 31, 2014 at 10:13AM So it wasn't really a huge travel year, but we have the world's tiniest travel playlist for 2014.
1. Don McClean - American Pie
2. Hooters - And We Danced
3. Jethro Tull - Aqualung
Don McClean, Hooters, Jethro Tull, Travel Mixtape, travel, travel blog in 2014, Content